Buy Now Pay Later Platform Market | Present Scenario and Growth Prospects 2033

The buy now pay later platform market size is expected to grow from US$ 9.1 Billion in 2023 to US$ 70.9 Billion by 2033, at a CAGR of 22.8% from 2023 to 2033.

Currently, buy now pay later options are aplenty in the e-commerce sector, with easy access to customers. E-commerce giants such as Amazon are increasingly encouraging consumers to utilize the pay later option, by partnering with several financial institutions.

Europe is predicted to remain one of the most attractive markets during the forecast period. According to the study, the United Kingdom Buy Now Pay Later Platform market is expected to register a CAGR of around 29.3% between 2023 and 2033.

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https://www.futuremarketinsights.com/reports/sample/rep-gb-14116

E-commerce Market Offers Consumer Diverse BNPL Options

E-commerce expansion has enabled easy access to BNPL options for the customer. Currently, e-commerce consumers have the liberty to choose from a variety of BNPL providers, at varying terms. While the consumer can make retail purchases even in the absence of cash, he/she is also exempted from the burden of paying interest as with credit cards or personal loans.

E-commerce sites are launching promotional offers to lure customers into trying BNPL services. Hence, a consumer can easily buy anything from groceries to furniture through BNPL at e-commerce sites.

Key Players Should Tap Into Newer Markets

While BNPL enjoys wide popularity in developed regions, untapped markets such as Latin America and Asia Pacific hold huge potential. The lower per capita disposable income could play to the advantage of the BNPL market. The trend of consumerism is rising in these countries. Hence, BNPL platforms could cater to the younger generations that spend the most on e-commerce retail purchases.

Growth in Developing Regions Needs Greater Attention

BNPL providers’ attempts to penetrate developing markets could be hindered by a general lack of awareness about BNPL. Due to lower internet penetration in these regions, the users of BNPL would only be a fraction of the population. Hence, key players need to adopt various strategies to boost internet penetration and awareness of BNPL.

Key Players & Startups Target Diverse Sections for Market Growth

Currently, key players and startups are focusing on niche target segments to turn profitable. For instance, India-based Fintech company, SaveIN launched an offline POS installment that caters to loan needs for healthcare. It is known as ‘care now pay later’. Similarly, key players are also attempting to expand revenue through partnerships and acquisitions.

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