Mobile Messaging Market to Latest Research, Industry Analysis, Driver, Trends, Business Overview and Forecast 2023 to 2033
The global mobile messaging market size is set to reach US$ 101.41 billion in 2023. Overall sales of mobile messaging are likely to surge at 15.9% CAGR, taking the forecasted market valuation to US$ 443.53 billion by the end of 2033.
Businesses use mobile messaging services to connect to their customers for promotions and marketing campaigns designed for potential visitors, including email marketing campaigns and text messages, integrating them with the digital marketing strategy.
Companies push their inspirational and educational content through portal and website links, including the app’s push notification and WhatsApp for business platforms. A study shows that almost 109 countries run texting campaigns for end users. There is a set number of mobile texting consumers who are not tech-savvy, and mobile texting is the only way that they connect with each other and share information, fuelling the demand for mobile texting services.
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Brands also use social media messenger in order to reach the end-users and send informative, life and technology hacks that engage with a lot of potential customers. This also helps the mobile messaging market is expanding its roots in new market spaces.
The USA has one of the highest smartphone penetration rates in the world, with around 81% of adults owning a smartphone as of 2021. With the increasing availability and affordability of smartphones, more people have access to text messaging, driving the demand for mobile messaging.
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